But would you be able to manage that kind of order times two, four, ten? After working in restaurants for years and owning and operating my own bakery, I can tell you I've seen magic happen in the teeniest kitchens. Don't let space limitations stop you, but do think realistically about the number of orders you can successfully handle. Working from home may seem like a dream, but it has its pitfalls. It's important to have an open and honest conversation with your husband, wife, partner or children before deciding to bring your work home.
While you're building your cake business It takes a lot of courage to put yourself and your cakes out there for the world to judge. Criticism is inevitable. Having a plan for dealing with uncomfortable situations will help you stay on track. Owning your own business can be super rewarding, but also very demanding. If you decide to do it, learning to navigate the highs and the lows is key — both for you and your work.
Chances are, if you're at the point where you're contemplating starting your own cake business from home, you've already viewed a zillion online tutorials, blogs and classes on baking and decorating techniques. Those kind of resources are fun to seek out, watch and experiment with in your free time. The resources I'm taking about are the ones you'll need to not just start a business but to stay in business. Building a successful cake business is a lot like building a beautiful cake. It's best to start with a solid and seamless foundation of business basics. Otherwise, you'll waste precious time and energy trying to cover, smooth, and fill the bumps and cracks caused by the things you needed to know, but didn't.
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A painful tragedy signaled Gesine's life on the road to change, a change that came about slowly, beginning the day she pulled out her long-ago abandoned cookbooks with notes scribbled in the margins by her mother, perfecting the recipes. And Gesine began to bake because: "Back then in Hollywood, I was resentful of healthy living and becoming so emotionally guarded that I didn't trust the sincerity of anyone's motives, so I baked in search of balance and hope.
And when I baked, the gentle sweetness and soft sponge of a well-made sticky bun soothed my growing bitterness at God and humanity.
Fear of the health-conscious sugar hating masses of Hollywood stopped her from bringing her creations to meetings and sets. But there was only so much her family and friends could eat, so eventually she needed an outlet for the accumulation. She also remembered what her mother, never far from her thoughts, always told her: to live loud and proud.
Once she began to share, the requests came in for a particular pie or a kind of cookie that couldn't be found on the West Coast. Gesine discovered that pastry, cakes and pies could make people happy. She had a talent that found the small, happy child inside every person and brought it to the surface.
It was her way of connecting with people. Gesine was content to remain at her executive position, baking after hours at home. But even pastry can't rid people of arrogance born of insecurity and ego-driven nastiness. On one such trip they discovered Vermont, which reminded Gesine of the German country-side she loved.
And soon they had themselves a pretty country house with a big fireplace and three beautiful dogs. Not too long after moving, with some encouragement Gesine and her husband bought a small shop and Gesine's Confectionary was born.
Are You Really Ready to Start Your Own Cake Business?
Ever-mindful of her mother and hoping to one day be the master baker her mother was, Gesine chose for the store logo a large gold owl, a reminder of her mother who was nicknamed Eule, which is owl in German. Gesine becomes more than head baker in the shop when her concern for and love of her employees and regulars brings out her maternal side, an aspect of her personality she believed to be defunct.
The author devotes several chapters to regaling us with stories of her employees and her regulars.
Some of the passages are laugh-out-loud funny, a few bring a tear to your eye, but all of them are told with love and concern from a woman who doesn't seem awkward or insecure anymore. In fact, she does a great job of telling us what goes into the every day life of being a baker without once making it seem boring or tedious.
She injects a lightness and humor that lets us see into what's motivating her and how she sees her life, then and now. Often times I found myself fantasizing about doing the same thing!
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